Keyword Selection For Real Local Internet Marketing

Keyword selection is one of the most important and misunderstood aspects of local internet marketing or any internet marketing for that matter. If you are trying to rank high for broad keywords like golfing then good luck. The top ranking for a keyword like that is attainable but its like starting at the top of the pyramid. The best way to go about this is to attack the low hanging fruit first and then over time work your way up. By the way the low hanging fruit happen to be geographically specific search terms.





As you can see by the pyramid the top keyword is the hardest and they get easier the more specific and/or long they are. To golf you need clubs, balls, a bag, etc. Then the next step would be specific types or brands of clubs, balls, bags, courses, etc. And then finally we have very specific areas or towns where we want to rank high. If you have ever had any success with keyword targeting then you should either know this or it should at least really click with your experience.

So look at the different words you are targeting and compare them to the pyramid. if you are shooting for the upper two tiers take a step back and re-evaluate where you are at. if you have a new site get ranked for the first two tiers before jumping up to the top 2 tiers. They will come with time but the bottom tiers can come a lot faster.

We don't Fizz we RULE!!!

P.S. If you do a search for "Golf Course Mamaroneck New York" you will only get two courses actually in the city of Mamaroneck. Both are private and very expensive. Winged Foot reportedly costs over $400,000 a year just to have a membership. Random but that was what I was looking for.

What Is Local Internet Marketing

You may be coming to this site and asking yourself what is local internet marketing. This is a totally valid question and lucky for me it is easy to answer. Local internet marketing is essentially how to use the internet to get visitors to your site and business that live in your area. Say for instance you have Bill and Teds Tire shop in Page, Arizona and you have a website that informs people about the different products that you carry and maybe mentions special deals you are currently running on wheels, tires, rebalancing, etc.

The question you must ask yourself is what type of traffic do you want? If you sell tires do you really care if some dude in Singapore comes across your site? Probably not since he is not your target customer living halfway across the globe. Your target customer is someone that lives in your area, in a nearby town, or is in the area and needs a new tire. Most tire shops get 95% of their business from people that live within 50 miles of their shops so these are the people we want to attract to our site.

Make sure that you know what you want when trying to figure out your internet marketing strategy. If you are a custom leather goods maker in Page, AZ you might not care where your customers live since you can easily ship your goods anywhere on the planet. Another business that would fit here is a service provider that can do business over the phone and internet. For instance if you are a travel agent then you don't care where your clients come from as long as they have money. You can handle the transaction over the internet or maybe the phone so location is not as important.

So local internet marketing is when you are trying to target a particular geographic region. Whether it is a tire shop in Page or a chain of tire shops in the South West you are still going after a particular geographic region.

Now many firms out there sell a big package that will cost $500-$2000 a month to help you rank for a few keywords. If you are trying to rank high in Google for a word like computers you will have a really hard time, and even if you are successful it will take a few years to do it. On the other hand if you are trying to rank for "custom gaming computers Omaha Nebraska" you can likely do it in just a few days if not sooner. In future posts we will show some of the easiest ways to go about doing it.

Hopefully this made sense to you. if it didn't drop me a line at reallocalinternetmarketing@gmail.com with any questions, comments, or criticisms.

Market Hard,
The Real Local Internet Marketer